In essence, the branding and design of a brand is a union of trends and visual message stability. It’s meant as an opportunity to go the distance, to reinforce your message and have it reach your targeted audience in a precise and consistent way.
BRANDING TO STIMULATE COMMITMENT.
To stimulate commitment on the part of the consumers, you must ensure the implementation of certain brand-building factors and elements in order to transform your actions into results, while enabling a consistent achievement of your goals, in line with past and future activities.
A RIGOROUS DESIGN IN FAVOR OF A STRONG BRANDING.
Design is a process that ties art [beauty, balance, innovation, space and strangeness], to technology [ingenuity, process, material, intuitiveness], and a business’ expectations [target, trends, environment, emotions].
Remember that the value of a design lies not only with the “creation of beauty” it’s also, and even more importantly, the ability to make it enjoyable [ergonomic, fun, friendly, easy] and surprising [innovative, unique, creative].
The design is based on aesthetic social expectations which, although of great importance, should not mask the ergonomic, practical, environmental, legal, temporal, economic and social considerations
BRANDING AND GRAPHIC DESIGN LIVE AND BREATHE AT ESPRITS LIBRES :
- Logo Design, Artwork & Trademark Use
- Graphic Design
- Web Design
- Event Artistic Direction
- Spatial Design
- Graphics & Computer Graphics
- Display, Packaging & Non-Traditional Designs
- Pre-Press & Print Management
- And so much more…